Kinco SA, a restaurant operator, has bought the rights to franchise Burger King in Colombia. The company will initially open outlets of the US based fast-food burger chain in the cities of Medellin and Cali in the first half of 2008.
"Colombia is a key market for the continued growth of the Burger King brand in Latin America, and is an important piece of the company's global development strategy," says Armando Jacomino, President of Burger King, Latin America. "We are excited to work with Kinco, a business known for strong, experienced restaurateurs, an operational focus, and extensive consumer knowledge."
Felipe Baquero, Director of Operations for Kinco SA, adds: "We believe that Colombian consumers will enjoy the great taste of the flame-broiled Whopper sandwich and other Burger King products. We are truly excited that Medellin is the first city in Colombia to launch the Burger King brand and can't wait to give burger-lovers the opportunity to Have It Their Way."
McDonalds, Domino's Pizza, Dunkin Donuts and now Burger King in Colombia. What's next? The American companies are starting to realize the value of doing business in a country such as Colombia were the ecomomy has been booming for some time now.
Bienvenidos Burger King y bueno suerte en Colombia